Summary
Experienced marketing and communications professional with over 10 years in senior leadership roles. Proven track record in strategic planning, team leadership, and executing successful marketing campaigns. Skilled in digital marketing, media management, and stakeholder engagement. Eager to work in a dynamic organisation and contribute to growth and innovation.
Experience
PR & Communications Consultant
Honey & Flint Communications
Feb 2016 - Present
Executed freelance and contract remote work for various organisations, primarily in the tourism and nonprofit sectors, demonstrating adaptability and versatility.
Developed comprehensive strategies for marketing, PR, communications, brand management, new product launches, events, and stakeholder engagement, ensuring cohesive brand execution.
Led wide ranging PR, Marketing and Events teams during organisational transitions.
Ability to work with external partners and senior management to achieve strategic objectives.
Head of Communications
Scripture Union Queensland
Jun 2013 - Aug 2015
Led a team of five in Communications, Media Management, Digital Marketing, Graphic Design, Social Media, and Events, achieving cohesive brand execution and impactful strategies.
Raised over $3 million annually through strategic fundraising initiatives, enhancing organisational growth and sustainability.
Developed and executed direct mail strategies, media management for pitched projects, and crisis measures, ensuring consistent and effective communication.
Public Relations & Communications Manager
Dreamworld, WhiteWater World, SkyPoint Observation Deck & Climb
Jun 2010 - Jun 2013
Led PR Executive Roles, including recruitment and collaboration with creative and digital agencies, generating strategic communications plans for internal and external communications, resulting in successful campaigns.
Launched SkyPoint Observation Deck and SkyPoint Climb, winning the New Tourism Development category in 2012, showcasing innovative project execution and strategic planning.
Implemented multi-platform program Exact Target for EDM’s, managed media monitoring and PR reporting, and developed crisis management strategies, enhancing communication efficiency and crisis response.
Public Relations Executive
Dreamworld, WhiteWater World and SkyPoint Observation Deck
Oct 2009 - Jun 2010
Managed onsite film crews, new publications, and photoshoots
Assisting in the launch of new attractions, rides and experiences
Created news content, successfully pitching to media outlets and achieving front page coverage and prime time news stories
Assisted in PR Executive roles, enhancing team collaboration and efficiency.
Uploaded news content to the website via a CMS system, improving content management efficiency.
Updated the online media centre with images and relevant releases, ensuring timely and accurate information dissemination.
Public Relations Executive
RACV Royal Pines Resort (previously Crowne Plaza Royal Pines Resort)
Jul 2007 - Jun 2009
Coordinated media familiarisations and film/photography shoots, enhancing brand visibility and media engagement.
Assisted in disseminating daily score updates and arranging photo opportunities during Australian Ladies Masters, improving event coverage and media relations.
Prepared submissions for tourism awards, contributing to the resort's recognition and accolades.
Education
Digital Marketing Institute
Postgraduate Diploma in Digital Marketing
2019 - 2020
Tailored for marketing professionals, the course deep dives into digital marketing, digital strategy, CX, search marketing, social media, and data analytics.
Griffith University
Bachelor of Journalism, Specialisations: Tourism; Politics
2006 - 2008
General Skills
Strong oral and written communication skills across industries
Research and analytical skills
Competency in presenting to camera and on radio
Remote Working utilising video conferencing and workflow platforms
Team Leadership onsite and remote
Brand Management
Copywriting
Excellent organisational skills