professional

Marketing Consultant

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SERVICES

Here’s what I do:

I have worked in Marketing and PR for over 15 years and completed a Post Graduate Diploma in Digital Marketing. I am a Fractional Chief Marketing Officer with over 15 years experience in Marketing, Public Relations and Digital Marketing. I work with clients all over Australia, taking care of all marketing requirements including strategy and planning, content writing, digital marketing, social media marketing and content creation. I also have a network of graphic designers where needed. I can freshen up your website and improve the associated SEO, create a new brochure, improve your online presence or generate better customer connection through your social media channels. Take a look at some of my work.

Many of my clients are busy with their business or organisation needs, and they need to outsource their marketing in order to stay focused on achieving their goals. Outsourcing your marketing needs will enable you to take care of your day-to-day business, while I concentrate on generating broader brand awareness, stronger customer connections and refining your marketing activities. Here’s why you should outsource your marketing.

Marketing Strategy

A strategic marketing plan is the best place to start! I can create a strategic plan for your business, tailored to your budget, to ensure you gain traction for your brand. Plans can be designed for digital, traditional, or a mix of both, and all in consultation with you. Following a tailored plan, all associated activities will be analysed for effectiveness.

Team Management and Recruitment

I have managed multi-functional marketing and public relations teams for over 10 years both as an in-house PR and Marketing Manager and as an outsourced Fractional CMO. I can assist with assessing your team’s skill capacity and identifying strengths and weaknesses. If needed, I can also assist with the recruitment of team members to ensure you have the right resourcing for your business or organisation.

Content Writing

Understanding your brand and audience, and knowing your goals, I will create brand focused content, tailored to the target market. My experience includes news and magazine articles, brochure content, SEO website content, social media content and internal change management communications. Take a look at some examples.

Websites

I build simple and beautiful, brand aligned websites using the Squarespace platform. Creating all content from scratch and utilising your existing brand logos and design elements, the website will be optimised for search engines (SEO). Once built we can discuss ongoing website management, or I can add in a training session to show you how to make your own updates which is a great tool for smaller businesses wanting to keep their website fresh at the push of a button. Here are some of the websites I’ve built before.

Social Media Management

Over my career I’ve managed content for social media accounts in excess of 500k followers. I’ve also built social media accounts from their very first like. I have a keen eye for great content, and know how to target posts to generate engagement, and shares. I can also manage your social media marketing (SEM). You can see some of my posts here.