A Little about me:

I have over 15 years of experience in Marketing and Public Relations, along with a Post Graduate Diploma in Digital Marketing. As a Fractional Chief Marketing Officer, I assist clients across Australia with their marketing needs, including strategy, content writing, digital marketing, social media, and content creation. I also collaborate with graphic designers when needed. I can enhance your website and SEO, create brochures, strengthen your online presence, or improve customer engagement on social media. Take a look at some of my work.

Many clients are occupied with their business and prefer to hire someone to handle marketing. This allows them to concentrate on their goals while I focus on boosting brand awareness, developing customer relationships, and enhancing marketing strategies.

I enjoy all aspects of marketing, but where I really feel I can make the most impact is with an organisation that is making a difference in the community. I also really thrive when I’m leading multi-faceted teams, ensuring they are efficient and utilising their skillsets efectively.

SERVICES

Marketing Strategy

A marketing plan is a great starting point! I can create a customised plan for your business within your budget to help your brand grow. Plans can be for digital, traditional, or both, and across a range of mediums and purposes, all designed to achieve your goals. To ensure maximum results, I will assess the success of each initiative and can provide a comprehensive report.

Team Management

I have managed multi-functional marketing and public relations teams for over 10 years both as an in-house PR and Marketing Manager and as an outsourced Fractional CMO. I can assist with assessing your team’s skill capacity and identifying strengths and weaknesses. If needed, I can also assist with the recruitment of team members to ensure you have the right resourcing for your business or organisation.

Brand management

As a manager or fractional CMO, I focus on building and maintaining a brand. For newcomers, I help with brand creation, including logo design, tone of voice, imagery, identity, and positioning. For established brands, it's important to maintain your identity to stand out from competitors. Consistency across various platforms and marketing channels is essential for trust and professionalism.

Content Writing

Understanding your brand and audience, and knowing your goals, I will create brand focused content, tailored to the target market. My experience includes news and magazine articles, brochure content, SEO website content, social media content and internal change management communications. Take a look at some examples.

Websites

I build simple and beautiful, brand aligned websites using the Squarespace platform. Creating content and utilising your existing brand logos and design elements, the website will be fully search optimised. Once built we can discuss ongoing website management, or I can add in a training session to show you how to make your own updates, a great option for smaller businesses wanting to keep their website fresh at the push of a button. This option is for smaller businesses, needing a simple web presence and easy website maintenance. Here are some of the websites I’ve built before.

Social Media Management

Over my career I’ve managed content for social media accounts in excess of 500k followers. I’ve also built social media accounts from their very first like. I have a keen eye for great content, and know how to target posts to generate engagement, and shares. I can also manage your social media marketing. Here are some examples of my work.

Enquire today

Ready for more marketing support, feel free to reach out.